Showing posts with label tablet. Show all posts
Showing posts with label tablet. Show all posts

Wednesday, 8 June 2011

Ballmers in the mist

 

Humans are not that far from apes, Charles Darwin said… so close apes are to humans, that they can even be trained to imitate human behaviour.

We are sure any reader might recall dozens of examples or jokes about this.

It is nice to see, however, that now readers may enjoy one more example… though, honestly, we cannot imagine Steve Jobs carrying Ballmer in his arms as Sigourney Weaver did with her trainee…

 

Saturday, 4 December 2010

It goes without saying

 

Predicting the future has always been one of the strongest wishes man has had throughout times. Either to benefit from anticipated information, or to prevent eventual bad news, it’s sort of a constant throughout human history.

History is therefore full of examples about predictions, some of which became true (probably by chance), many more of which turned out completely wrong.

One of the most recognized visionaries in the IT world is, no doubt, Steve Jobs at Apple. In fact, his leadership within that company made it possible to actually contribute to define the future of that industry, for the good or for the bad. Apple’s influence is actually tangible in our opinion.

No matter how much this influence might have been (which could be subject to debate depending on personal opinions), it seems not all Jobs’ opinions are exactly right, however. Even successful visionaries might not be completely right.

His widespread comment about mid-sized android tablets being DOA is not exactly what is happening, according to Samsung’s Galaxy tablet performance so far.

Which is not necessarily bad for Apple anyway. Competition is healthy for an industry development, we’d all probably agree.

However, as important in our opinion as what was explicitly said, it is what was not explicitly quoted in Jobs comment. Certainly not usual for Steve Jobs to criticize competition openly or so directly, his strong attack to Android-based tablets indicated his concern about its potential success. In other words, he could have been seeing what Android could achieve…

If he foresaw the results Androids (through Samsung) are apparently achieving so far, then he was not that bad a visionary at the end of the day… and a master of propaganda, the way he presented his forecast.

Wednesday, 1 December 2010

Teenagers buy too

 

Political systems that determine what party holds government for a certain period of years are based on people’s votes. Every number of years, elections are set up, and the party that gets the higher number of votes holds government until next election.

If voting age starts at, say, 18, a significant portion of voters in elections happening in year 2020, for example, will include a lot of new voters who were under age in the previous polls. Let’s use the US as an example.

When presidential elections come up in 2012, all the people who are today from 16 to 19 will be able to vote for the first time in their lives. So Republicans or Democrats that prepare those elections should consider all these teenagers as prospect voters and make sure they buy in even before they become actual voters.

And here we got another smart move from Apple, according to the report here… If the information delivered in it is correct, it would be a fact that Apple is not only selling well to current customers, but as well paving the way for maintaining and/or increasing its share in the smartphone and tablet markets at least in the future. The tablet market, predicted to grow real fast, will be based on current customers, but new ones that today are just teenagers that will have resources to buy stuff in the coming years.

Maybe they have to wait long for 6-year-old kids to be real customers, but the same principle applies to teenagers that will have enough money, or that can convince mom and dad to get one iPad or iPhone for them next year, or in 2012.

It is not frequent, for example, to find teenagers longing for a regular mp3 player, a specific Android phone or even a Zune or a Windows Phone 7 phone. But they actually do for iPhones, iPods or iPads. Not necessarily because of games… but more because of all the rest of things you may do with it in a recognizably “cool” way.

Skating, for example, is not that much about moving a certain distance differently than just walking or running. Is about stepping on a fashionable board and doing weird movements on it and with it while managing to keep balance and not getting hurt. Same with tablets or smartphones. It is more about how you do things on them than the actual things you do, which could be performed in a standard laptop or netbook.

Tuesday, 30 November 2010

Der Volkscomputer (II)

 

After WWII, once French automotive industry got rid from the German occupation authorities, they followed the Volkswagen concept.

Citroën launched its 2CV model, based on the same principles as the Volkswagen Beetle. It went even a bit further in its austerity. For example, it got just one headlight, for pure cost savings and simplicity. As the Germans in the 1930s, France after 1945 was in badly need for economical recovery.

If iPads or iPhones are the leading concept, the Volkswagen of our times, we guess we could say Citroën’s 2CV follow as the Androids came after the iPhones…

alt

 

Monday, 29 November 2010

Der Volkscomputer

 

Back in the 1930s, Germany was in the middle of its reindustrialization as a necessary step to get ready for the war that was already cooking in Hitler’s mind. Besides the reinforcement of the pure military industry, there was a strong recovery of the country’s economic infrastructure, what meant not only basic industry, but communications too. The plan for “die Deutsche Autobähne”, the German highways network was being deployed to.

In coordination with this, the German government of the time decided as well that the automotive industry should as well be a fundamental part of these plans, including the production of a cheap car that could be afforded by the average German family. That was the birth of one of the automobile industry icons: The Volkswagen Beetle. In fact, that is what Volkswagen meant: A car for the people, for the folk. Cars manufactured at that time were really expensive for an average German, who saw Mercedes, Opel, Maybach or BMW as unreachable items. The Great Depression of 1929 or the recovery from WWI were still too high economic loads for German citizens.

Incidentally, we shall mention that the industrialist awarded the necessary support to fulfill the project was Ferdinand Porsche. Curiously enough, we think nobody would associate the name Porsche to an average car for an average citizen in an average country, would they?

Despite the progression of WWII, still after the war the Beetle was there, and it did hit the right combination of price, market segment and product features. It was the right product at the right place in the right time to become an industrial success.

Not as powerful and fancy like Mercedes, Alfa Romeo, Citroen, Opel, Ford, Buick, Oldsmobile or Chevrolet; not as expensive either, it still was enough: Four wheels at a reasonable price that made the car acceptable for basic transportation needs, and was relatively easy and cheap to produce too. Factories were set up in Brazil, Mexico and China.

Later on, it even became fashionable: It’s typical and unique design (unchanged for decades!) came to a point in which it was perceived as cool, fancy and stylish. Not only it became an icon for the industry, but as well for a full generation of users. Even there have even been “revival editions”, special batches with this or that feature, that have been sold as limited series, with real high prices and margins.

It has been one of the best selling cars worldwide. To the point, in fact, that starting from the Beetle, a full line up was developed under the Volkswagen name, which, after having been a name designated to one specific car, has turned into a worldwide brand, and in fact, a worlwide industrial company. The Volkswagen brand is in fact one of the best recognized brands in the whole world, similar to Coca-Cola, General Motors, IBM or other. Under the Volkswagen brand, there are no more Beetles in production, but there are Golfs, Jettas, Passats, Touareg SUVs, trucks, minivans… and the industrial group own other brands such as Audi, Skoda, SEAT…

It looks that iPads are indeed repeating the Volkswagen story. For some, iPad turns to be the affordable Mac. If Mac is a Porsche, iPad is the Beetle… and Ferdinand Porsche himself has re-incarnated in Steve Jobs!

But as we write this, we even think the story goes further… we think the very first affordable Mac was the iPod/iPhone duo. That was indeed the very first Beetle, the first Mac experience for many people. As a matter of fact, would it be false to say that iPad’s success is based on the iPod’s or on the iPhone’s? And isn’t Mac Pros, Mac Airs as well benefitting from the halo of iPads?

Sunday, 28 November 2010

First love

 

We are sure almost everybody remembers his/her first teenage love, his/her first date, and, of course, his/her first kiss. Despite actual age, or whatever circumstances each person had, we think there is a common denominator for all those situations, something all them share. We talk about the lack of real life experience of those persons, discovering what we think is probably the most important aspect of human life.

Inexperienced as everybody is in first love experience, after the person gets a more or less explicit confirmation by his/her partner that both of them are together, the typical question they make themselves immediately after is “and now, what?”.

Unable to answer this question in a precise way, then those fortunate ones that enjoy that situation may start behaving strangely, incoherently, inconsistently just because they have never gone through that before. Older people, when watching them, probably smile and justify them remembering their own experiences…

After this experience, which frequently turns to nothing (how many people do you know that have ended up sharing their lives with their very first love?), people are supposed to get more mature, and manage better and better their next experiences until they settle down. This is what actually happens, but, as nobody’s perfect, there are always clamorous exceptions.

Enter the Gorilla (aka Big Ape Steve) to demonstrate the case for us:

The not-really-so-successful first smartphone experience by this guys was windows mobile, who was quickly wiped out by Nokia and particularly Blackberry like the best football player in the grade at school usually takes the most glamorous cheerleader from her previous boyfriend.

And now these guys come back… supposedly having learnt from the past. Not really being precise with the product positioning (consumer versus enterprise, work versus fun, or any other user segmentation you want), as you may recall from the “Really!” marketing campaign, not they seem to be willing to demonstrate the world precisely that: They have learnt from the past, and they are different from what they used to be: If Mobile was for work, Phone 7 is for fun.

Learnt what from when? For God’s sake, with less apps than Apple or Android, with less developers than the formers, with less brand recognition, and with precedents like Zune dramatically behind iTunes, how can they claim any strength in the consumer world, in fun?

If there had to be any strength within these guys, it would be clearly related to the enterprise market with the supposedly easy integration on the Office Suite within their OS… though we can hardly imagine, besides email and very basic usage of Excel or Word, any intensive use of Office documents in a screen smaller than a tablet.

Again erratic, inconsistent, and eventually behaving like a teenager who just came home after his first kiss: “so now what?”. And while they make their minds up, market will keep being rushed by Apples, Androids and even Nokias and Blackberries who might have eaten the pie and just leave the crumbs for them when they decide something consistent.

As we said before, nobody’s perfect. Still, you may always find one which is even less than anybody else.

Sunday, 21 November 2010

Criticism and pain

 

When facing his government duties, Sir Winston Churchill said once: “Criticism is as necessary as pain; it reminds us that something is not going well and needs attention.”

More than a mere critical opinion or a different point of view, facts can be a much louder or stronger criticism. As such, it should probably be paid, therefore, more attention.

And for the moment, Sony Ericsson’s decision to not introduce smartphones with Windows Phone 7 is a fact.

There has been a lot of opinions back and forth, for and against Microsoft’s phone operating system… but so far, besides it’s poor performance in sales (as far as we have known), we have not seen a harder one.

If the fourth largest worldwide handset manufacturer says “no”, this is a serious warning to Ballmer’s boys. Especially if they have androids there, as reported in the link above.

Opening new stores may not be enough.

Giving free tickets for pop concerts might be useless.

Playing Incrediboy might not suffice.

Not caring for your developers might backfire.

Leaving it all to a wizard at the end of a yellow brick road may mislead.

Taking everything for granted does not solve problems.

If one treatment does not work, it is useless to repeat it to heal the problem.

and, definitely, we would not put the solving of our pains in the hands of apes.

Too many pain symptoms to avoid facing them, we believe.

Flaming balloons

 

By the end of the 19th Century, the German started developing balloons for military purposes. We could consider this milestone, together with the use of reconnaisance balloons during the American Civil war as the very early stages of modern air forces.

Despite the progress made since then until the late 30s, when classical planes had consolidates its dominance in the air, and when helicopters were beginning to have their earliest realistic prototypes, it was clear before 1940 that balloons had reached a dead end. The Hindenburg disaster in 1937 was the final chapter of its brief history.

Conceptually speaking, the defenders of the balloon industry used the principle of “best of both worlds” to insist in developing that industry. Static possibilities, later developed factually with helicopters, combined with actual mobility like in the classic planes, combined with its very low cost compared to the other models.

Caught halfway between the two flying models, there was no room for balloons.

In a brave attempt to bridge the gap between today’s two main trends towards easy, affordable computing ultra-mobility (netbooks and tablets), Dell is about to launch their Inspiron Duo device.

In our opinion, we are basically talking of an original design that combined the features of both types of devices, tablets and netbooks, and there is some praise about the possibility of getting the best of both worlds.

However, we see a bigger risk in getting caught halfway between both worlds, or, if you’d prefer, getting the worst of both worlds. Few advantages, all the disadvantages, that is.

Besides the clear disadvantages pointed out in the reference news, we see some more:

First, the flipping screen, as a movable part, can be sensitive to hardware failure. The less the mobile parts the better, for reliability. What takes us to the second item.

Second, though flash storage is a plus compared to standard disks with moving parts in terms of reliability, its increased capacity is not really a significant advantage, for netbooks and tablets are more and more oriented to online content that is stored in the “cloud”, not necessarily in a local disk.

Third, its operating system, as it is today, is not a rival for tablets in particular, powered by androids and iOS much more successfully than whatever Windows might be doing. Just look at market data for units already shipped, or to market predictions.

Fourth, having a keyboard (supposedly demanded by customers) is not really such an advantage. Millions of customers, using same figures as in previous item, are clearly NOT demanding such a keyboard, which adds cost, weight and technical complexity.

Fifth, a significant value for tablets, regardless of its OS, is the AppStore behind them. Microsoft is way behind Apple and Google, isn’t it?

Sixth, long-term financial viability. Even if Dell makes an initial success, following the “Qualdroid” business model does not guarantee financial success to them. The “Wintel” model proves so.

Seventh, as well related to Dell’s financials, they are starting from a very weak position at this moment that might not help at all in sustain the time it might take for this Inspiron thing to take off. Maybe they are diverting their consumer portfolio too much, with Streak, Inspiron, mobile phones…?

In praise of Dell we could say it is always good to try new things and move forward with innovation… but we do not really see a major chance here. Not to kill iPads nor Androids at least, Inspiron Duo might blow up like the Hindenburg did.

Saturday, 20 November 2010

Katie’s concert

 

The other day there was a great concert in Seattle. One of the most popular pop stars of the moment was performing, and all the youngsters in the area were dying to be there.

The place was fully packed, al the tickets had been sold out.

Wandering around, we saw very many teenagers and kids enjoying a lot being there. Casually, they were dancing, singing, and even sharing their experience.

Some of them took their iPhones and Androids to make pictures of the scenery, the public, their friends or even themselves. And we are sure before the song was over, lots of those pics were already posted in Facebook, YouTube and other social networks or blogs.

Before taking the children there, their moms and dads surely used their Nokias and Balckberries to check in Google Maps where the place really was, and verified as well what was traffic like. Kids would not forgive them ever if they had failed to take them to the concert on time.

As well we noticed some of them were texting like crazy: “Y’know, mom still carries one of those old phones with no internet”, one kid was telling his friend…

In a certain moment, we happened to run into Katie. Katie is the daughter of a charming couple who are friends of ours. She loves pop music, which she used to play all day in her old mp3 player, and recently in her brand new iPod she got for her 15th birthday. She had asked for an iPhone, but mom and dad suggested her to wait for her Verizone’s current contract to expire.

“Hey, Katie! What a surprise to see you here”, we said. “It must have been difficult to get tickets, so full the place is”.

“Yeah, it was a surprise for me too. We could not find tickets anywhere, but the other day mom came home with several of them. I think she told me she got them in a PC shop or something that had opened recently somewhere nearby, and they were being given away for free. But not really sure, in fact”.

“For free?”, we asked.

“Don’t really remember, but when I get back home, I can check for you if you want. We can search the internet in our Mac.”

 

 

Jingle in the Jungle

 

Rudyard Kipling, in his famous and well known Jungle Book, introduced us to King Louie, King of the Apes, who wanted to get the fire from man in order to dominate and rule the jungle.

Walt Disney’s version pictured the scene adorably in a party-like atmosphere were dozens of little monkeys sang, danced and provided the necessary support for King Louie to persuade little Mowgli to give fire away to him. Lovely song indeed, and well-known enough to have been used as commercial jingle for different spots.

I want to be like you, he said…

In a party-like environment too, Big Ape, King of Transpiration, as well wants to be like someone indeed, and tried to tease as well the audience.

I want to be like you, he said as well

A poor imitation. Indeed… Compassion prevents us to say anything else, but judge for yourself after you watch the following video, recorded more than 2 years ago, and NOT by a professional cameraman.

sounds familiar?

Apple did not need to give free tickets for youngsters pop idol’s concerts… nor hiring any histrionic music band…

We know that apes are capable of imitating human behaviour… but this is the first time we see a supposedly human being imitating an ape…

 

 

 

Friday, 19 November 2010

Nothing to fear…

 

… but the sky falling on our heads. This is what Chief Vitalstatistix used to say to his fellow warriors in the Gaul village surrounded by the almighty Roman Legions in the Asterix cartoon books. Many of our readers might remember these comics by Herge.

So how could these few gauls uphold the Roman Empire? Easy: They could count on a certain magic potion that their peculiar druid Getafix was able to prepare, which provided extra strength to whomever drank it, and made them unique and extraordinary.

Steve Jobs seems to be a better druid or potion maker than the guy with the pharmacist name, Herr Apotheker, as the former somehow found the recipe for the magic potion that makes Apple unique.

In fact it seems that Apple has, at least in the tablet market for the moment, nothing to fear but reaching the sky too fast, what, for the matter, would have the same effect than having the sky falling on their heads. Both Chief Vitalstatistix and druid Getafix all in one, Jobs prospects look good in the tablet market. iPad’s dominating about 95% of the market, serious rivals are yet to come, and the only fear for iPad might be iPad 2.

Important to note, the Gauls in the comic books never ever used their potion to expand their village beyond its own walled limits which they held firmly not to prevent villagers from going out, but Romans to get into their Sancta Sanctorum. They did not need to flee nor expand. Happy they were in their spot beside the coast in Bretagne, where they lived much more happily than the Romans who sieged them.

Wednesday, 17 November 2010

Next Year in Jerusalem

 

In the times of Roman Emperor Hadrian, second century after Christ, Simon Bar-Kochba led one of the very last Jewish revolts in Judaea against the imposition of Roman religion.

This revolt when pretty much like previous ones: Three years combat, about half a million people dead, including leader Simon Bar-Kochba and the rabbi Akiba, the latter after great torture.

Emperor Hadrian built a new city, Aelia Capitolina, on Jerusalem’s ruins and barred all Jews from coming anywhere near it.

Since then, all over the worlds, Jews have mournfully prayed “Next Year in Jerusalem…”

Palm’s Rubinstein, in recent appearance at Web 2.0 Summit has claimed Palm’s birthright to have owned the smartphone market, should they have done a better job.

In other words, should have they cared for doing a decent job, their “Jerusalem” would have flourished and set as the smartphone reference. But a much stronger power, call it Apple, Nokia or Blackberry, has de facto imposed new rules in the market, and destroyed Palm’s “Jerusalem” with a lot of pain and suffering for the latter.

Ever since, it appears that Palm’s staff keeps on claiming, quite mournfully too, “Next Year in WebOS…”

Monday, 15 November 2010

A drop in the ocean

 

Despite how sound it may look, indeed it is a drop in the ocean. 9,000 HP Slate orders based on a pretty expensive device with a non-optimized OS does not really look impressive.

HP stated before, however, they would have this sort of product after the failure in formally launching it almost a year ago when plans to acquire Palm were already progressing in the Palo Alto based giant.

We actually think this is nothing but a token for HP to prove they are not (completely) dead yet in this segment, plus creating some buzz around what should be more linked to HP in the customers mindshare, WebOS that is. At the same time, HP probably might be legally tied to Microsoft in developing this kind of thing from the times in which Palm was not yet in HP’s radar screen.

So the news is not that much about bathroom-scale tsunamis, but about when HP will finally come up with something tangible in the tablet arena based on WebOS.

Everybody is going to have been there for a while when HP arrives, and the more time it takes for HP, the more difficult it will be for them to really make something remarkable.

The more HP remains with Microsoft, the more they will end like the two blind men in the Bible.

“so ignore them. They are blind guides leading the blind, and if one blind person guides another, they will both fall into a ditch.", Matthew 15:14.

The market will ignore them both.

Sunday, 14 November 2010

NO! Not the gumdrop buttons…

 

Who can’t recall the scene in the first Shrek movie when Lord Farquaad mocks the Gingerbread man?

"Run run run as fast as you can, you can't catch me, I'm the ginger bread man!"

Probably this is what the Google guys had in mind when they decided to name Gingerbread their new version of  Android OS to be launched pretty soon: Running and speeding, like Apple does.

After cupcakes, éclair, donuts and frozen yogurts, they really want to add some speed to the market, and catch up with the IOS4.2 as well, scheduled as well soon by the guys from Apple.

The issue here is not that much how fast Gingerbreads can run, but how speedy the handset vendors implement it in their devices. Dell’s Streak, for example is still to get latest updates on Froyo, and many others are still in earlier versions of Android.

Again, one of the apparent disadvantages of Android: Too many versions, too much fragmentation, and handset vendors who will have to squeeze their brains like crazy to avoid squeezing their margins too much when differentiating themselves…

 One of the big opponents and rivals to Android, as we have said before, seems to be the Blackberries and the MeeGos who like Farquaad, seem for the moment much more powerful, bigger and stronger than little Gingerbread Androids, though the latter is biting market share away from them like crazy.

Just having a look to a typical Blackberry or Nokia device, we are not surprised to note how obsessed these two Farquaads can be with buttons, too many of them they have. Maybe they don’t want anybody else with any button at all…

Memento mori

 

One of the most important celebrations and rites in ancient Rome were the Triumphs. These were ceremonies granted to victorious generals after a successful campaign against an enemy of equal status to theirs. Triumphs, therefore, had no sense when a military campaign was against a slave revolt, for example.

These celebrations were structured around a big military parade which included the victorious general leading his actual troops, treasures and spoils form battle captured to enemy, and enemy leaders too, who were later to be executed in different ways. Celebrations as well included public games and shows, big banquets paid for by the triumphant general, and could eventually last several days.

It was the glory day for the general, who got all the privileges and attention form the whole city of Rome. He was the man of the day, certainly, and not even the Consuls could defy the general’s authority during the triumph.

Military was important for the Romans at that time, and several important Consuls got the job precisely after having succeeded in battle: Gnaeus Pompeius Magnus, Julius Caesar, Gaius Marius, Lucius Sulla are good examples, representatives of the top class in the most glorious times of the Roman Republic.

It is said that human beings can live about 40 days without eating, and may survive about 10 days without water, but not more than 10 minutes without some sort of flattering. Aware of this, and with the intention to limit the triumphant general’s self ambitions, custom set that the triumphant general carried behind him in his very chariot a slave who was instructed to whisper regularly in the general’s ear “Remember, sir, that you are still a mortal”…

For more than fifteen years the Microsoft Legions have mastered the IT world like old Romans did in the known world of the time. For fifteen years they have rallied the world with all types of celebrations and triumphal parades. For fifteen years the “Pax Microsoftiana” has set the foundations of the industry.

But it seems the beginning of the end f the world as Microsoft conceived it might not be far from now, and it looks like Gates, Ballmer and their General Staffs have missed the words from the slaves they should have carried in their war chariots in their triumphs, if they ever thought of carrying them.

With their empire seriously threatened, as the Roman one was by the barbarian hordes coming from the North, now they begin to realize that they should have reacted years ago. “We missed the whole cycle”, Big Ape states. Well, more than one big cycle, we’d say. Too comfortable in its own complacency, Microsoft failed to understand there was life beyond their company, and clearly intelligent one.

Still a heavy tanker, though, relying more in the cost of change that their installed base may not be able to afford than in real innovation, it won’t clearly sink fast and easy. Like the Roman Empire, it will fall at one  point in time, though still its heritage might influence their conquerors latently, as Roman culture did since its fall up to this day.

But certainly more in the road to past

History than in the way to the future.

Friday, 12 November 2010

Frankenstein’s monster

 

If androids are originally artificially-made human-like entities, sort of robots, then we could consider the monster created by Herr Doktor Frankenstein one of the first ones, if not the very first, according to the wonderful story by Mary Shelley.

Human-like he was indeed, as he was made from dead human body parts her creator stole from cemeteries.

Alive thanks to science, once he was conscious of himself as a live being, the circumstances turned him against his creator and his closest friends, whom he ultimately ended up killing or contributing actively to their deaths.

Google, as a modern Doktor Frankenstein, has too created an Android. Still, Android per se has no sense by itself unless handset vendors use it and actually distribute it.

Open and free an operating system it is, Android can turn to a monster quite easily. And a dangerous one.

Watch out, hardware vendors on Android… some of you may not make it for the next version of the monster. By the way, isn’t it ironic that the Apple you wanted to compete against set already the example you might need to follow?

 

Thursday, 21 October 2010

Nothing personal

 

In an attempt to grab back presence in the market, mainly in the consumer space, but collaterally in the more professional one, the guys at HP launched a massive marketing campaign a few years ago, “The Computer is Personal Again”.

It was a massive, integrated, worldwide campaign that certainly allowed HP to catch some attention and again recover some of the punch it had in earlier times, as you might have read in the above link. The main idea here was to make people understand that they could use HP hardware, mainly from the Personal Systems Group division, for their daily life.

Leaving aside stories on top execs that took too seriously the campaign motto, and engaged in fishy affairs too personally, the effect in the market was certainly notorious. HP made a good marketing job, and collected the corresponding results in its financial statements since the launch of the campaign.

Still we believe the campaign remained just that: A mere campaign. It did not fundamentally change a company that started from hardware and still is mainly hardware-based. Mark Hurd himself, as the last relevant CEO for the time being, based his strategy in being “the infrastructure leader”. This was not at all in synch with all the personal messaging, was it?

It appears that in fact, there is really nothing personal in the HP strategy. And the problem with this is that a significant part of the available IT hardware these days and in the near future is really going to be truly personal.

In a world where being online permanently gets more and more relevant, people will demand devices which suit them upfront. Not that a device is capable of whatever feature you could imagine and the user has to change his habits and customs to adapt himself to it. Not that much that manufacturers define how the world is going to be, but more how much manufacturers are able to offer a product and its services which are adapted to what the customer already knows he could do, and the way he wants to do it.

Smartphones, for instance, are today more powerful than PCs from five or six years ago. And you can carry them in your pocket. You can even do things with them you could not dream about with your old desktop unit 10 years ago. For an increasing number of people, they are their main tool for daily life: From work to personal purpose, entertainment or planning vacation. They store very private data, as their wallets or purses would. Is there anything more personal for someone than his own wallet?

Once you have quite a variety of operating systems, hardware manufacturers and telco carriers that fundamentally do not differ much from each other (including prices and fees), customers will choose the combination of device, operating system and carrier that makes it easier to just start to use the device, or that allows the easiest customization to tailor the end product to each individual, even letting him choose the color, texture and shape of the case!

Just look to the automobile industry. When mass production started in the times of revered Henry Ford, he got the famous question: “May customers choose different colors for their car"?”. And he made his famous reply: “Yes, as long as it is a Ford, a model T, and black”. At that time, all the possibilities around a car (a black Ford model T was a finished product) were beyond imagination, and features that today we take for granted in the simplest car did not yet exist in the most visionary pioneers of that industry. Today, when it comes to buying a car, the set of options and accessories sometimes reaches the volume of a pocket dictionary. Even the guys making the Mini (quite popular in Europe for decades) claim today that there are not two Minis alike. The idea being “your Mini is unique because you are unique”.

The guys at Apple, from the very moment the first idea sparked in Steve Jobs’ mind have always applied the same principle. From what the customers wants, from what the customer would like to have, from how the customer would like to use the product, they make all the way up to the components they might need to build the product, and as well to the how to build the unit. Moreover, the product would still not be released until it really was the most perfect item (by design, by quality, by functionality) that could be produced within the industrial environment of the time. Jobs’ himself is famous for being a perfectionist close to hysteria.

As an example, we might quote iPhones… An iPhone is basically an iPod Touch (a definite winner, a conqueror of users’ hearts) that gets telephone capabilities after it has proved a success. Symbian and Windows Mobile have been designed as phones that afterwards were to have added email, music, multimedia capabilities. Precisely the opposite approach.

Apple took a successful product and added valuable features and functionalities customers would be glad to pay for. When making their first calls with iPhones, they already knew how to use the device, and setting it up was a matter of seconds. Windows Mobile and Symbian devices were forcing users to adapt themselves to the smartphones they supported. No wonder that Apple fans are rather unconditional fans, and do not worry much about the product cost premium.

This is HP’s issue: How can you claim your product is personal when you are asking your customer to do what Microsoft Almighty allows you to do the way Microsoft Almighty forces you to do it?

To be personal again means that your device (notebook, tablet, smartphone…) has to be as unique as possible, and that, once the OS, hardware and carrier layers are put aside for a moment, can only be achieved with the right AppStore: Broad variety of developers and applications, easy to use kind of thing. And this matter, not being easy for a guy like Windows7 Mobile, will certainly be a major challenge to HP, no matter how good or bad WebOs is (judge by yourself).

We believe the market will be personal. For everybody, and this includes HP. And being personal will take more than millions of dollars spent in nice fonts, nicer ads, and some celebrities of the moment. Nothing personal, but you cannot afford having nothing personal.

Léo, hurry up!!!!

 

Disclaimer: The historical references to the tragedy of World War II used in this post are exclusively intended for educational and illustrative purposes. No comment herein should be understood as any kind of support (political, social, cultural, even military) to any of the parties involved in that conflict. References are made at high level, objectively, and from a pure historical perspective.

In particular, we would like to apologize Léo Apotheker, as he is explicitly mentioned for heading HP as corporation. We acknowledge that, given his family’s background in those years (as has been published), he may be particularly sensitive to anything related to the events that struck the worlds the way they did.

In late 1944, when the USAAF and the RAF dominated the Western and Central Europe skies almost unopposed, they suddenly had to face a new kind of aircraft. Something really revolutionary, something based on what for them was, in the best case, a lot of paperwork from physic theoreticians. It took some time for them to realize what they were up to.

As it soon was to be painfully realized, Germany had finally made it for the so-called “secret weapons” that would change the tide of the war, and deliver, according to German propaganda of the time, final victory against the rest of the world. We talk about jet propelled fighters, from which the top representative probably was Messerschmitt’s Me262 Schwalbe (“Swallow”).

Interesting to note that Swallows were the most technologically advanced piece ever. Best specs, every single flight established a new aviation record. British or American pilots would not even actually “see” the enemy, so fast and high it flew. Virtually undetectable, thus. It was never defeated in the air. The only way Allies found to beat or capture enemy units were on ground (lack of fuel and/or pilots) or by pilot defection to the Allied lines.

It is very probable that had had the German Air Force a couple od hundreds of these aircraft as early as 1940, Great Britain would not have won the Battle of England, Russia would have surrendered, and the US would have never entered the war in Europe.

The plane came. But is was too late. In fact 1942 started with Germany strong enough to be likely to win the war, but when it ended it was obvious to all the world but Germany that the war was lost for them. It was just a matter of time.

Best quality, best features, best design, best performance, maximum possibilities. A clear winner on paper, useless as a bottle of shampoo for actor Yul Brynner, because of several reasons:

First, it came too late. Germany was exhausted by late 1944, alone and surrounded by all the biggies, up to their home gates: the USA, the UK, the USSR, and representation from another forty-something nations from the free world. Clear dominant positions in the European skies of the big three.

Second, Germany lacked pilots. La crème of the German war pilots was already dead by then, or promoted to commanding ground posts, or dedicated to classical (ie propeller) planes. Even if part of the human force were to be transferred to jet units, there was no time nor resources for proper training.

Third, fuel was as scarce as ever. With no actual physical sources in the remaining areas controlled by the Germans, the little fuel available was synthetically produced, extremely expensive, and normally given priority to ground units trying to hold both the Eastern and Western fronts. Even worse, in some cases it went to other so-called “secret weapons”, like flying rockets V1 and V2.

Fourth, the German High Command made some key “positioning” mistakes, without clear guidance, or targets for those units. Clearly designed as fighters, they were eventually as much used as bombers, reconnaisance units and even transports.

HP has recently presented its WebOS 2.0.

Going through the details, one must admit it is impressive. A clear winner. Léo Apotheker has quite a number of reasons to feel well about this indeed. BUT:

First, would this not be too late? HP has spent fortunes on its former Smartphone line.based on dear Windows Mobile-no-matter-what-version, and the “secret weapon” is supposed to seek its place in skies which are heavily dominated by Android, IOS4 and eventually Win7 mobile (or Symbian, for the matter…).

Second, you need pilots to make the maximum of the units potential. You need apps… and app developers, call it trainers if you’d like. The “enemy” has them by the hundreds of thousands… and upping every day.

Third, the fuel these devices need is as well scarce. App developers will develop apps that are demanded, and demand for a new thing has to be created first. Back end R&D and strong support plus consultancy as well needs to stand behind, as ground personnel is needed to keep the planes in the air. All this to keep the right focus, not diverting priorities to other bombastic stuff that might in parallel happen to appear (storage, networking, software, whatever).

Fourth, Léo & Staff have to make sure positioning is right, and customer segments are addressed correctly. Corporate, Consumer, both? Tablets, smartphones, both?

Hurry up, Léo… but make sure the brains that you are putting in here should not oversee the basics.

Footnote: This post is dedicated to a good friend of ours that has the potential of the ME262 of the time, but every now and then gets confused about her own strategy and positioning to achieve goals. Differently from the original ME262 case, this person should understand that in this case, three years do not necessarily mean it is too late; even if it is not being yet realized, like Germans say, “Ende gut, Alles gut”…

Wednesday, 20 October 2010

Constipation by words

 

It normally is very healthy to eat fruit. In fact, it is much recommended here and there… moms of all times have had their little struggles here and there with their kids tough, but still, it is a good thing to do.

However, eating too much could be not so positive. When you have too many apples, for example, you might have either an indigestion issue, and afterwards hate them for ever on, or you could have a more or less severe case of constipation for which we kindly decline to comment further.

Difficult to say, in any case, how many apples represent the limit that separates a healthy diet from a traffic issue in the belly.

For instance, if we go back in History to the first documented case of issues around apples, we can see that it took just one bite for Eve and Adam to release the wrath of God and have them fired from the Garden of Eden. I guess that after having seen the results, they would indeed have chosen constipation rather than having to find a new home. Incidentally, we must add, that’s the moment when Evil probably invented mortgages, so Adam and Eve could afford housing for the large family they were supposed to deliver afterwards; at the end of they day, they had been expelled from Paradise with no stock options they could cash-in, and just with a little powerpoint slideset in the shape of a tree leave to cover their nakedness. Poor fools; the snake came around teling them that if they bit the apple, they would be like Larry Ellison, above Good and Evil…

To others, it takes quite many more apples to get severe issues.It looks as if after millions of them, Evil succeeded in making Steve Jobs believe he was like the Almighty, with power on life and death.

Dead on arrival they are, he claimed, like the Pope launching a Crusade (“Deus le volt”, Latin scholars may recall. ie, “God wills it”). The War Cry.

(in order to better play God, we believe the guy’s chief marketing officer should advise him to let his beards grow a bit longer)

An excess of self pride was the very reason for the Fallen Angel to break apart with God and pretend to corrupt God’s creation from the beginning by making Eve and Adam take the bit and the “byte”. Have too many apples driven you, dear Steve, the same direction?

Let the market decide. And make the most of it while you can. If Apples are so healthy (not only to your personal fortune, by the way), don’t you think that people will eat less berries, whether they are blue, red or black?

Great marketing stuff, all these stories about leading the market, creating the future, inventing tomorrow, blablabla. But it is just that: An enormous bluff that just sets the environment of choices for end users to select what fits them most.

In the US it is said that Ronald Reagan won the 1980 elections because he was running against Jimmy Carter; had he been running alone, he would have lost. This basically meant that it was not Reagan winning, but more about Jimmy Carter having screwed up all by himself. Be more elegant, and do not give in to the arrogance of basing your success in removing the credit of others that are not necessarily doing a bad job, Jobs.You have already got quite a number of things to be proud of. You do not need to insult the millions of smartphone, tablets, PCs, notebooks and mp3 players users who have not yet been lucky or intelligent enough to fall under the apple spell. You might want to keep in mind that insulting is the privilege of the oracle, and he might sue you if he feels you are competing against him (unofficial rumors say that he once sued himself for not having insulted a taxi driver in a compliant way).

Not to mention that given your relatively recent medical record, you should actively be very careful with your diet. Too many apples may cause indigestion or constipation… but having to eat your own words might even kill you.