We are sure almost everybody remembers his/her first teenage love, his/her first date, and, of course, his/her first kiss. Despite actual age, or whatever circumstances each person had, we think there is a common denominator for all those situations, something all them share. We talk about the lack of real life experience of those persons, discovering what we think is probably the most important aspect of human life.
Inexperienced as everybody is in first love experience, after the person gets a more or less explicit confirmation by his/her partner that both of them are together, the typical question they make themselves immediately after is “and now, what?”.
Unable to answer this question in a precise way, then those fortunate ones that enjoy that situation may start behaving strangely, incoherently, inconsistently just because they have never gone through that before. Older people, when watching them, probably smile and justify them remembering their own experiences…
After this experience, which frequently turns to nothing (how many people do you know that have ended up sharing their lives with their very first love?), people are supposed to get more mature, and manage better and better their next experiences until they settle down. This is what actually happens, but, as nobody’s perfect, there are always clamorous exceptions.
The not-really-so-successful first smartphone experience by this guys was windows mobile, who was quickly wiped out by Nokia and particularly Blackberry like the best football player in the grade at school usually takes the most glamorous cheerleader from her previous boyfriend.
And now these guys come back… supposedly having learnt from the past. Not really being precise with the product positioning (consumer versus enterprise, work versus fun, or any other user segmentation you want), as you may recall from the “Really!” marketing campaign, not they seem to be willing to demonstrate the world precisely that: They have learnt from the past, and they are different from what they used to be: If Mobile was for work, Phone 7 is for fun.
Learnt what from when? For God’s sake, with less apps than Apple or Android, with less developers than the formers, with less brand recognition, and with precedents like Zune dramatically behind iTunes, how can they claim any strength in the consumer world, in fun?
If there had to be any strength within these guys, it would be clearly related to the enterprise market with the supposedly easy integration on the Office Suite within their OS… though we can hardly imagine, besides email and very basic usage of Excel or Word, any intensive use of Office documents in a screen smaller than a tablet.
Again erratic, inconsistent, and eventually behaving like a teenager who just came home after his first kiss: “so now what?”. And while they make their minds up, market will keep being rushed by Apples, Androids and even Nokias and Blackberries who might have eaten the pie and just leave the crumbs for them when they decide something consistent.
As we said before, nobody’s perfect. Still, you may always find one which is even less than anybody else.