Michael Dell belongs to a generation where many admirers of Phil Collins come from. So probably he will recall Phil’s remake of a classic theme first sung by The Supremes, “You can’t hurry love”.
Indeed he should have taken this into account when launching his new advertising campaign, following the announcement of spending a lot of money in revamping their products.
We are not going to judge the little sample we have seen, but we certainly applaud Dell’s effort to look at themselves through the eyes of consumers. In fact, the sort of product they are putting there is more likely to be accepted in the market via the consumer segment. Following this communication approach, it looks clear they are following the steps from the master, Steve Jobs at Apple.
Now, we hope these guys realize it is not just a matter of doing nice ads. It takes more than a 30 seconds clip to win customers hearts. “Love don’t come easy”, the song said. “It’s a game of give and take”, and for the moment, Dell’s perception in the consumer market has been much more of a take than a give.
“You’ll just have to wait”, and in the meantime, make sure your message goes through, and is backed by superior customer experience and even better service and support. and these has not been your best.
So take it easy, and don’t give up. Otherwise, you will not be having “Another day in Paradise”…