Showing posts with label personal again. Show all posts
Showing posts with label personal again. Show all posts

Tuesday, 2 November 2010

The Chosen One is coming…

 

Well, well, well… The Chosen One will come, stand up and eventually fight.

Oh, yes… The One chosen by the Pontifex Maximus at the oracle, Big Mouth Larry, will finally step in and face the challenge from the Oracle.

Now, it is not yet known if The guy will appear personally, honoring the well known advertising campaign by HP, “Personal Again”, or if he will leverage new technologies and appear through video playback.

Accepting the challenge from the Pontifex Maximus is already a good step forward, and we sincerely hope he will appear personally. This would add to his credibility, and certainly impress jurors positively. As well, he would have the chance to answer any evidence against him the Pontifex has announced everywhere he has.

He has been personally attacked, and his appearance would give him an opportunity to turn the trial on his benefit.

Coming up in video screen, on the contrary, would give a poor impression, and would eventually look as if he just wanted to prove he is not a crook (with the permission of Richard Nixon) but ultimately refuses further defense. He would not be able to stand to any questioning, and the oracle’s lawyers would be in a strong position to eventually use the tape against him. They will, should they be given the slightest chance. Video would weaken his position, and strengthen the oracle’s claim for his cowardice. All the benefit of stepping up would be offset by the video.

We will see.

Still, Apotheker, the Pharmacist, the Potion-Maker, the Sorcerer whose reputation and credibility are at the stake, should have additional interest in going to Court. So far, it appears the SAP lawyers have not really made a good start, and like the other Sorcerer we all have seen in Fantasia (Disney), will have to clean up all the mess his theoretical defendants have made. These guys, full of good intentions like Apprentice Mickey Mouse, may have really lost control of the situation from the beginning, we are afraid.

 

Friday, 22 October 2010

You will tell

It appears the guys from Dell are going to to their own version of HP’s “Personal Again” stuff.

Well, it seems that HP’s results from that campaign paid off, and have not passed unnoticed to them.

For the moment, the level of investment is similar to HP’s, though they might have had more should they had not screwed up with their financials, according to a bunch of dollars’ fines recently awarded to them.

Anyway, we will se how it goes, and how far it reaches. We might say these guys are running similar risks to HP’s when it comes to advertising. Moreover, they even have further limitations, the main one not lacking a basic ingredient for today’s market needs if you really want to become personal as HP does, like an operating system to work on (WebOS).

We will certainly be able to tell it is going to be a Dell…as this former topper in the personal systems market will claim.

Given the company’s recent trajectory, its prospects and the market environment, not mentioning their internal leadership issue, those people that fall under their marketing spell will certainly tell when it comes to support, customer experience, quality issues that even reach court...

For Dell itself they might accept the suggestion of adding a little tag to their motto: “You can tell we are Dell, because it is just like Hell” (even if it only were because of Windows®)…