You will tell

It appears the guys from Dell are going to to their own version of HP’s “Personal Again” stuff.

Well, it seems that HP’s results from that campaign paid off, and have not passed unnoticed to them.

For the moment, the level of investment is similar to HP’s, though they might have had more should they had not screwed up with their financials, according to a bunch of dollars’ fines recently awarded to them.

Anyway, we will se how it goes, and how far it reaches. We might say these guys are running similar risks to HP’s when it comes to advertising. Moreover, they even have further limitations, the main one not lacking a basic ingredient for today’s market needs if you really want to become personal as HP does, like an operating system to work on (WebOS).

We will certainly be able to tell it is going to be a Dell…as this former topper in the personal systems market will claim.

Given the company’s recent trajectory, its prospects and the market environment, not mentioning their internal leadership issue, those people that fall under their marketing spell will certainly tell when it comes to support, customer experience, quality issues that even reach court...

For Dell itself they might accept the suggestion of adding a little tag to their motto: “You can tell we are Dell, because it is just like Hell” (even if it only were because of Windows®)…