Flies against windows

 

Springtime is a lovely season… flowers, trees, weather…

Insects and bugs pop up in Spring too, don’t they? So it is not really strange to see flies behind windows (precisely!) glasses bumping once and again their heads not realizing there is a thick glass barrier which prevents them from getting out.

“Bump”… “bump” again… and so it goes until some monstrous human ends up smashing them precisely against the barrier they could not overcome.

And here we have our Perspiration Champion once more bumping and bumping… and not really able to get out of the windows …

Even after trying, in a desperate move, to engage with his former fellow Elop at Nokia, still he bumps and bumps once, twice… and still not realizing what is going on.

Probably it is a matter of time that the fly swat in the hands of the market’s common sense will be wielded mercilessly… Hopefully by that time, Apple, Google, and even Palm (sorrysorrysorry, HP) are strong enough by themselves to prevent WWF declaring flies a protected species…

 

 

Luke 6:39 in the Bible

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Arrogance? Responsibility, we think

 

Toppers generally generate two diametrically opposite feelings. People either love them, or hate them.

Our worries come when we think that usually there are far more haters than lovers, when it comes to toppers. Or not? Human nature, they say… and for the good and the bad, we are humans. Even toppers are.

We have read and heard lots of comments that are perfectly valid samples of this. About successful companies, about successful people, about successful products… and all the negative comments come usually from those who would like to be part of whatever success we are talking about, by the way.

One of the most clear examples is the success story of Apple’s.

Just google “Apple Arrogance”, and your screen will be filled up with several pages of links about that supposed arrogance from Apple’s.

Now… how much of that arrogance is pure desire of being part of Apple’s success?

Let’s put a recent and practical example.

We could select any of the millions of occurrences of Steve Jobs presenting anything to God-knows-what-audience. But those are not new, driven by marketing masters, and have many conditioning facts that do not make them natural.

This week, Steve Jobs presented a project to the City Hall of Cupertino about what they would like to do regarding their new HQ.

 

This time it was not really about a new product, a new marketing message. This time it was not about technology. This time it was about one of the inhabitants in the town looking for a new home because his current one had run out of space.

And this guy was not looking for the best manor. His focus was on how his new manor would actually generate progress for the community. It was a win-win project. Or not?

Talking arrogance, we could highlight some specifics from Jobs’ presentation:

1. Can anyone imagine any CEO of any company remotely comparable to Apple taking the time and the passion to present the project to any City Hall in the country? We mean, can anyone visualize Larry Ellison, Bill Gates, Steve Ballmer, Stephen Elop, Leó Apotheker or Michael Dell spending time that way? Would this guys not be delegating the task to someone of their staff at least?

2. Can anyone imagine any of those biggies really caring about making sure, to the last detail, that they made the best-in-class working site besides their own personal office? Would they not delegate that task to someone of their staff at least?

3. Would any of these biggies really get a spontaneous applause just for the fact of appearing in the room? (Well, to be fair, we must consider we are talking America, and Americans are really fond of applauding… they even do when a plane lands…).

4. Can anyone imagine any of these biggies really caring about the impact and the benefit for the community?

Where’s the arrogance? Whatever it is that they might call it arrogance, we would rather call it responsibility. The responsibility on behalf of the community that could naturally be expected from the biggest tax-payer in it. The same responsibility that you would expect from a man towards his family, from a teacher towards his pupils, from a doctor towards his patients.

Don’t lose ground: Steve Jobs was not presenting in front of millionaires looking for investment opportunities. Nor was he talking in front of powerful press communicators that can make or break a company’s reputation; nor was he talking in front of politicians or celebrities, nor in front of brilliant academics.

He was simply talking to third line local politician apprentices (will all due respect to the Cupertino City Hall, but we honestly do not believe any of them will appear in any book of History any time soon. He was talking to mere civil servants… mere administrators of the town resources. Mere temporary employees of the community they represent.

And… sadly enough, these politicians had the guts to request “favors” in return of their approval of Jobs’ project!!!! Favors like free WIFI infrastructure or free iPads whatsoever.

Where’s the dang arrogance here? Who are this low-ranked civil servants to attempt this bargaining? For God’s sake… had they not realized the enormous milestone Jobs’ project can mean to their town to try to save a few hundred bucks each?

Fortunately for Cupertino, it looks that Jobs is going away with his plans. Unfortunately for him, it could very well be that he is not going to be there by 2015 to cut the ribbon…

 

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Ballmers in the mist

 

Humans are not that far from apes, Charles Darwin said… so close apes are to humans, that they can even be trained to imitate human behaviour.

We are sure any reader might recall dozens of examples or jokes about this.

It is nice to see, however, that now readers may enjoy one more example… though, honestly, we cannot imagine Steve Jobs carrying Ballmer in his arms as Sigourney Weaver did with her trainee…

 

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Wishing upon a star

 

Geppetto, the old toy maker from the Pinocchio tale, wished so much to have a son and has prayed so many times for it, that after having built his puppet, it was granted life. Lovely tale…

Lovely tale that came to our minds after learning that Microsoft might be seeing potential revenue in selling (licensing) their patents in smartphone technology.

It appears that the Big Ape has repeated so much his wish for “developers” that he finally has been turned into one of them. True that, after all, a software company is fundamentally a developer, but we are not that sure that the original idea was not to retain IP (Intellectual Property) for the core value of their software, and have other smaller companies developing stuff around that.

Video Games | | Steve Ballmer - developers remix

If one repeats something too many times, he might turn into that, it seems… | Nintendo Wii

Of course they can always keep on improving the patents… or making it for more patents… but others could too, and, isn’t this strategic shift revealing lack of confidence in their own product line?

Careful too about another aspect: Licensing IP via patents can be a big revenue stream, but it is too much of a one-shot business that would dry up relatively quickly, while the overall OS business through the expanding smartphone market would be more healthy and stable. Bad sign, in our opinion.

Technorati Tags: pinocchio,collodi,steve ballmer,microsoft,developers,smartphone,windows phone 7

 

First love

 

We are sure almost everybody remembers his/her first teenage love, his/her first date, and, of course, his/her first kiss. Despite actual age, or whatever circumstances each person had, we think there is a common denominator for all those situations, something all them share. We talk about the lack of real life experience of those persons, discovering what we think is probably the most important aspect of human life.

Inexperienced as everybody is in first love experience, after the person gets a more or less explicit confirmation by his/her partner that both of them are together, the typical question they make themselves immediately after is “and now, what?”.

Unable to answer this question in a precise way, then those fortunate ones that enjoy that situation may start behaving strangely, incoherently, inconsistently just because they have never gone through that before. Older people, when watching them, probably smile and justify them remembering their own experiences…

After this experience, which frequently turns to nothing (how many people do you know that have ended up sharing their lives with their very first love?), people are supposed to get more mature, and manage better and better their next experiences until they settle down. This is what actually happens, but, as nobody’s perfect, there are always clamorous exceptions.

Enter the Gorilla (aka Big Ape Steve) to demonstrate the case for us:

The not-really-so-successful first smartphone experience by this guys was windows mobile, who was quickly wiped out by Nokia and particularly Blackberry like the best football player in the grade at school usually takes the most glamorous cheerleader from her previous boyfriend.

And now these guys come back… supposedly having learnt from the past. Not really being precise with the product positioning (consumer versus enterprise, work versus fun, or any other user segmentation you want), as you may recall from the “Really!” marketing campaign, not they seem to be willing to demonstrate the world precisely that: They have learnt from the past, and they are different from what they used to be: If Mobile was for work, Phone 7 is for fun.

Learnt what from when? For God’s sake, with less apps than Apple or Android, with less developers than the formers, with less brand recognition, and with precedents like Zune dramatically behind iTunes, how can they claim any strength in the consumer world, in fun?

If there had to be any strength within these guys, it would be clearly related to the enterprise market with the supposedly easy integration on the Office Suite within their OS… though we can hardly imagine, besides email and very basic usage of Excel or Word, any intensive use of Office documents in a screen smaller than a tablet.

Again erratic, inconsistent, and eventually behaving like a teenager who just came home after his first kiss: “so now what?”. And while they make their minds up, market will keep being rushed by Apples, Androids and even Nokias and Blackberries who might have eaten the pie and just leave the crumbs for them when they decide something consistent.

As we said before, nobody’s perfect. Still, you may always find one which is even less than anybody else.

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No Barbie doll for Christmas

 

We do not have a precise idea of how many Barbie dolls have been sold throughout the years and throughout the world. But we think millions of them. What means that for years millions of girls have played around with them.

The majority of girls might have likely used those dolls as sort of role models, making them act the way they would like to be after having grown up. The dolls turn then to be a representation of what girls want for themselves in the future.

It would be reasonable to think that this Christmas Santa Claus will be delivering to millions of girls in the world another big batch of Barbie dolls to millions of girls who will go on playing with them as well.

We are sorry for Steve. No Barbie doll for him this year.

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Jingle in the Jungle

 

Rudyard Kipling, in his famous and well known Jungle Book, introduced us to King Louie, King of the Apes, who wanted to get the fire from man in order to dominate and rule the jungle.

Walt Disney’s version pictured the scene adorably in a party-like atmosphere were dozens of little monkeys sang, danced and provided the necessary support for King Louie to persuade little Mowgli to give fire away to him. Lovely song indeed, and well-known enough to have been used as commercial jingle for different spots.

I want to be like you, he said…

In a party-like environment too, Big Ape, King of Transpiration, as well wants to be like someone indeed, and tried to tease as well the audience.

I want to be like you, he said as well

A poor imitation. Indeed… Compassion prevents us to say anything else, but judge for yourself after you watch the following video, recorded more than 2 years ago, and NOT by a professional cameraman.

sounds familiar?

Apple did not need to give free tickets for youngsters pop idol’s concerts… nor hiring any histrionic music band…

We know that apes are capable of imitating human behaviour… but this is the first time we see a supposedly human being imitating an ape…

 

 

 

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Incrediboy’s Syndrome

 

Lovely story the one in The Incredibles movie, wasn’t it? Everybody can easily recall the glory days when Mr. Incredible, on his own, was carrying on his war against evil. Alone.

Focus on minute 4…

So admired was he that one of his fans, a young teenager, wanted to emulate him. Incrediboy was the name the kid chose, and gallantly offered his services to Mr. Incredible who bitterly rejected the offering. “I work alone”, said he.

Incrediboy was pissed off and seriously outraged, to the point that years later, when superheroes had been called off, he had amassed an enormous wealth and power to turn himself into the most fearful super-villain ever, Syndrome by name. Rejected by superheroes as a teenager, he had turned to the opposite side, and changed his personal aims to end up with any trace of past superheroes and end up dominating the world, as all decent super-villains usually do, of course.

I would say everybody knows how the story ended.

But now we have the modern version of Incrediboy trying to imitate superheroes again… True that todays Incrediboy looks more like the retired Mr. Incredible before he resumed his past glorious times, but still an Incrediboy with a big big big post traumatic stress syndrome…

He as well tries once and again to be like his hero… and his hero kingly ignores him once and again…

Being like this as Incrediboy, we resist ourselves to imagine how he’d be like as Syndrome.

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By George, they did it!

 

One of the greatest musical milestones in classical movies is My Fair Lady, based on George Bernard Shaw’s play Pygmalion.

Poor Eliza Doolittle, from lowest social extraction, is used by Professor Henry Higgins as an experiment about teaching English, in an attempt to prove his methods can bring such a low-class person to the ranks of Aristocracy. At least in what relates to speaking English properly.

Professor Higgins takes care of her completely, as she is poor and has no resources of her own besides selling flowers in the street for a living. She totally depends on his wealth while she receives her lessons.

Despite providing her all possible physical comfort, he is so much oriented to his own personal success with the language experiment he is using her for, he does not really care for being considerate at all with her, and actually treats her like a scientist would handle a guinea pig.

Naturally, she ends up completely fed up, and quits, disregarding and ignoring all the good he claims to have provided her with. She simply does not stand his arrogance and tyranny any more, and looks for alternatives that indeed could work for her.

By George!

We would say that “Professor Ballmer”, with all his wealth, power, aristocratic profile (well, this one under discussion), and methodologies, really can not stand up to all the Eliza Doolittles that so much have depended on him for so long, can he?

 

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Memento mori

 

One of the most important celebrations and rites in ancient Rome were the Triumphs. These were ceremonies granted to victorious generals after a successful campaign against an enemy of equal status to theirs. Triumphs, therefore, had no sense when a military campaign was against a slave revolt, for example.

These celebrations were structured around a big military parade which included the victorious general leading his actual troops, treasures and spoils form battle captured to enemy, and enemy leaders too, who were later to be executed in different ways. Celebrations as well included public games and shows, big banquets paid for by the triumphant general, and could eventually last several days.

It was the glory day for the general, who got all the privileges and attention form the whole city of Rome. He was the man of the day, certainly, and not even the Consuls could defy the general’s authority during the triumph.

Military was important for the Romans at that time, and several important Consuls got the job precisely after having succeeded in battle: Gnaeus Pompeius Magnus, Julius Caesar, Gaius Marius, Lucius Sulla are good examples, representatives of the top class in the most glorious times of the Roman Republic.

It is said that human beings can live about 40 days without eating, and may survive about 10 days without water, but not more than 10 minutes without some sort of flattering. Aware of this, and with the intention to limit the triumphant general’s self ambitions, custom set that the triumphant general carried behind him in his very chariot a slave who was instructed to whisper regularly in the general’s ear “Remember, sir, that you are still a mortal”…

For more than fifteen years the Microsoft Legions have mastered the IT world like old Romans did in the known world of the time. For fifteen years they have rallied the world with all types of celebrations and triumphal parades. For fifteen years the “Pax Microsoftiana” has set the foundations of the industry.

But it seems the beginning of the end f the world as Microsoft conceived it might not be far from now, and it looks like Gates, Ballmer and their General Staffs have missed the words from the slaves they should have carried in their war chariots in their triumphs, if they ever thought of carrying them.

With their empire seriously threatened, as the Roman one was by the barbarian hordes coming from the North, now they begin to realize that they should have reacted years ago. “We missed the whole cycle”, Big Ape states. Well, more than one big cycle, we’d say. Too comfortable in its own complacency, Microsoft failed to understand there was life beyond their company, and clearly intelligent one.

Still a heavy tanker, though, relying more in the cost of change that their installed base may not be able to afford than in real innovation, it won’t clearly sink fast and easy. Like the Roman Empire, it will fall at one  point in time, though still its heritage might influence their conquerors latently, as Roman culture did since its fall up to this day.

But certainly more in the road to past

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History than in the way to the future.

No luck for the bride’s kin

 

Some days ago we were talking about wedding plans. We anticipated some risks, if you would allow us to put it that way.

The ceremony was set, as set was the banquet and the afterward party.

A lovely venue, live musicians, nice food wonderfully served, and a magnificent wedding cake. The bride’s father threw in about $400 million to secure the best celebration ever, and after having arrived late, and with no particular fantastic nor blinding attrezzo, the wedding carried on.

Nobody realized the disappointment for a significant portion of the guests, who actually left the wedding ceremony before it finished, leaving behind only the loyal members of the bride’s family. To few people for all the fanfare that had been set up afterwards at the banquet.

All through the party, the groom looked passive and distracted, ignoring even having upset the bride forgetting to kiss her before they left the church, and nobody remembered to take any camera for picturing the moment the newlyweds were supposed to cut the cake.

The following day, when considering how it went, the bride’s father even considered a yard sale for many of the presents his daughter got, and cancelling the honeymoon trip (no refund, of course).

One of the few family loyalists who remained until the very end, probably to comfort the sad bride, was her elder sister. Some time ago, in fact, she had a similar experience. Was not the sister’s wedding another disaster?

There must be something wrong in the bride’s kin… And we are not talking the bride’s dad, who we already have known for long…

 

 

 

 

 

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No apples for the apes

 

Tantalus was a powerful guy at his time in ancient Greece. Powerful enough to have been granted access to the gods, nothing less. Impressive.

Ungrateful though, he had an “inappropriate behavior”, and took with him nectar and ambrosia from the gods’ banquet table, and thus, “disclosed confidential information” to mortal humans.

That violation of the gods’ Standards of Business Conduct could not go through without punishment, and Tantalus was sent to Hades (the Greek version of Hell at that time; please note we carefully typed and initial “H” for Hell as confusion with “Dell” could have easily happen to our dear readers).

But not only was the guy sent there, where he might have eventually found a decent living by writing his memories and giving conferences and TV shows with forgettable American Presidents, the gods’ wrath went further. Instead of enrolling him in endless PowerPoint presentations about Standards of Business Conduct, which seems to be the classic punishment for normal mortals, they decided to teach him a lesson about ambrosia and nectar he would never ever forget: They placed him in a water pond beneath the most wonderful fruit tree in a way that when he wanted to calm his thirst off, water would withdraw from him, and when he wanted to reach for the low hanging fruit from the tree to fill his stomach, the tree branches would raise enough to remain always out of reach.

Thirst and starvation for eternity did not really seem a good plan. but we’d guess that is what happens when you fall short of expectations in such an exclusive club as Mount Olympus.

…

Microsoft is a really impressive company. Rich, knowledgeable, talented… a winning combination certainly. No wonder it is one of the best known brands, and much present in many people’s daily life, either as individuals or as professionals. Becoming the CEO there certainly gives you big green US presidents portraits, and, subsequently, a hell lot of power. You become a member of the super-exclusive elitist club of the people that appear regularly in Fortune magazine, and even the US President may ask for some of your time. Furthermore, if you wanted you could even have a yacht to win America’s Cup, or build spaceships to ascend to Heaven like a “Virgin”. You could say you reached the Mount Olympus of the 21st Century, you could say you are like a god on earth, couldn’t you?

When you imagine, dear reader, the banquets and conversations they enjoy in Mount Olympus, you expect at least fantastic goods and services, outstanding super cool products coming out from the companies they lead, from the companies that have put them in those jobs, would you not? “Product etiquette”, which, should it not be observed, creates an actual situation of “not living up to standards” that should end up in sending the non compliant guy to 21st Century Hades… (again, not suggesting a promotion within Dell at all).

Generally speaking, we think those super-exclusive people do well up there… but, being as human as people can be, there are always exceptions to the rule.

Enter Steve Ballmer, 50% Ape, 50% Man, 100% pure transpiration…

by the gods, someone bring deodorant to this guy

No wonder his sense of etiquette falls a bit short to expectations… but as well do his company products and services do, especially compared to other peers of his.

And, as in ancient Greece, somehow the market gods are delivering him slowly to the 21st Century Hades of the IT Market (again, not really suggesting he should be hired by Hell-Dell). He’s been placed in a pond of operating systems, beneath a tree of wonderful fruit in the form of smartphones…

Whenever he finds himself thirsty of operating system technology, the pond withdraws its androids, symbians, blackberries, iOS4s and even WebOSs, and whenever he wants to reach a piece of fruit, revenue raises, but not for him to “touch”, while a subtle breeze sounds in his ears like “not yet, kid…”

In very many versions of the mythological story of Tantalus, by the way, as much as in many artistic representations of the story, the fruit in the tree are red, shaped like a heart, fresh, juicy… Apples!

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Big Apes don’t play Quidditch

 

Those readers who have read the Harry Potter saga , total or partially, are surely familiar to quidditch, the most popular sport in the magic world where the full story happens.

Two teams, one against the other, each one with the objective to score more points on the rival’s goal than the other.  Similar in principle to rugby, American football, basketball or soccer.

There is an important difference, though: Quidditch is played with four balls simultaneously.

First there is a quaffle, which is the biggest one. Players are supposed to pass this ball through three different rings at one of the field ends, which are the rival’s goal. Each time a team succeeds, they get 10 points.

Then there are two bludgers, a bit smaller than the quaffle. These two are used by one team players to beat, harass and distract the other team players, and make it more difficult for them to score with the quaffle. Two specific players have special bats to hit the bludgers against the other team.

And finally there is the smallest one, called golden snitch. It is the size of an iPod shuffle, and has two fast wings. It floats ans wanders around erratically, and one special player of each team, called the Seeker, has to be the first to catch it. Once it is caught, the match ends, and the team whose seeker got it gets a 150 point bonus.

If quidditch were played without a snitch, it would not be fundamentally different from other similar sports we mentioned before, would it? Indeed, as you might have guessed, it is the snitch that really makes the difference, for it depends almost on a simple flash of genius from the Seeker to strike a 150 points bonus and determine the end of the match.

Both teams will normally score regular points with the quaffle. Both teams will me more or less lucky in harassing the contrary with bludgers. But it is just one team which will get the snitch. Just one.

And this is the situation where Big Ape’s Microsoft is about Windows Phone 7. But his problem is that he still is thinking rugby, or basket, football or soccer, and he’s not understood that there is a snitch around that needs to be caught and really make a difference. If he just thinks quaffles, his team might score. But the other team certainly will too. As a matter of fact, if he plays against iPhone, Android, Blackberry or old-glory Nokia, these have already scored a heck lot of regular points more than he has. And the two first competitors of his have already seen the snitch and are moving their seekers towards it.

And, we are afraid, the only bright and shiny little thing floating over at Microsoft’s camp is his polished sweaty head top when he jumps across the scenery like a gorilla on caffeine overdose.

too much coffee, isn’t it, Big Ape?

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Footnote: This post is dedicated by Sirius to Percy, Luna, Neville, Hermione, McGonagall, Hagrid, Draco, Rita Skeeter and even Bellatrix… you (should) know who you are…

(Do not) play it again, Steve

 

Who could not remember the famous quote by Rick to Sam, the piano player, in Rick’s café in Casablanca?

“Play it again, Sam”, as Rick was willing to remember good old times in Paris with Ilsa.

And Big Ape Steve keeps playing his worn out tune once and again, still under the spell of his unreal world where Microsoft reigns all over the marketplace.

As they have launched precisely Windows 7 Marketplace exactly the same way they launch everything: An incomplete product with less functionality than promised, and just under the stress of claiming they were on time to market.

Again, they follow the other Steve (Jobs by name) that already has had an AppStore up and running for years.

Again, they engage their partners and developers into a potential nightmare of upgrades and patches.

Again they promise first and deliver later: They won’t honor any payouts before 2011.

The same old tune once an again, like a scratched vinyl record in the times of mp3, video streaming and online connectivity.

In short, again late and short to expectations.

Still anybody surprised Forbes believes for the first time the good Steve is more powerful than the Big Ape Steve?

Technorati Tags: Casablanca,Forbes,Apple,Back to the Mac,Bill Gates,Steve Ballmer,Steve Jobs,Microsoft,Marketing,AppStore,Windows 7 Marketplace

The apple of their eye

We are used to having heard about the power of Bill Gates and Microsoft for years as much as used we are to reading about that man being one of the richest people on earth. We have seen charts and figures where Microsoft’s income proves larger than small countries’ gross national product.
For once we have seen that a fellow colleague in his industry has overtaken him as to power. Steve Jobs has been rated as more powerful than good ol’ Billy.
Not questioning at all the author’s argumentation, which we fundamentally agree with, we prefer to see this from a different angle, other than historical achievements or financial metrics.
Jobs has succeeded in engaging youth. Youth of today starts being the basis for customers of the future. Apple’s fresh, Apple’s new, Apple’s fun. Apple’s cool, in short. Lot’s of customer touch points, from PCs to TV, from music to movies. Even small kids are starting to get familiar to the “there’s an app for that” slogan.

indeed…

Microsoft is huge, large, dominates market segments, but… it’s a slow dinosaur claiming more the “me too” story and basically a follower. A losing follower for whom the gap with Apple broadens every day. Just consider Microsoft’s latest: Windows Phone 7, same old story, nothing really new, is it? What the heck can you do with WP7 that you cannot already do, and probably in a better way, with IOS4, Android or even Blackberry?
Precisely this is in our opinion one of the big sandbags Microsoft. This company is fundamentally based on legacy coming from a dominant position it used to have for decades, and at some extent still enjoys for the time being. For them, what they call innovation is what we would call patching and re-patching the same old core, like those unending “system updates” or “service packs” that may block your PC or your mobile phone for hours, just to catch up with things other computers do.
Once their dominant position was taken, they just slept on their own complacency, expecting the scene not to change ever again. Like an old Confucian philosopher that once happened to see a rabbit smash itself against a tree stump and made his lunch for the day, he waited and waited ever since in front of the same stump until he died from starvation, hoping that if one rabbit once smashed against the stump, why should not another one?
And the characters define companies. While Steve Jobs could never be separated from Apple as his alter ego, but surgically, and even after serious health problems he cared to continue his leadership, Bill Gates retired as if he did not really need to do anything more for his company.
And, by the way, leaving the powerful Microsoft in the hands of an insane pathetic baboon does not really seem to be the best choice if he really cared about his company. Just check this out…

Is this what being a billionaire might turn you into?

is this a way to engage youth? Is this sad copy of pop stars youngsters adore the way Microsoft expects to create trends and fashion? Because Apple certainly does. People wait hours for dining in a fancy restaurant, and pay fortunes to wear the same dress whoever celebrity you want to mention. Who waits for hours before stores open to buy Microsoft’s latest device or software? Who will pay a price premium to get something by Microsoft instead of Android, Blackberry or iWhatever?
And why this last difference? Fundamentally their management styles: While the middle aged baboon pretends he is a Jonas Brother and 40 years younger, Apple’s convince passionately the audience about what they do. Just look to the video.

Genuine gentlemen.

Notice the difference: The baboon “loves this company”. Jobs and staff love the things they do. The message is clear. What the baboon really loves is the obscene dollar amounts he is able to bleed from his company, where he probably reached the top spot just by chance. By the way, the guy should use some of those dollars to cover up a bit his serious transpiration issues and make sure he has a cardiologist with him when he behaves in public a way normal people wouldn’t allow their teen age kids.
Apple toppers focus on what their products do, and how they do those things.
Ironically enough, Steve Jobs has been accused of being arrogant… If arrogance is being proud of a product well done, I wish more CEOs had such arrogance. On the negative aspect of arrogance, however, isn’t it much bigger the one demonstrated by the Great Ape? At the end of the day, if we were supposed to get excited by listening to Big Ape, it would mean we should consider ourselves less than him. Inferior, in other words. Ballmer’s audience is the community of Microsoft employees, who are not really realizing that what Ballmer is really telling them is “you guys have to work like apes to make sure the money you suck from customers continues flowing all the way to my bank account; and, by the way, if you see my sweat, keep in mind this is nothing compared to the sweat I am going to squeeze out of you”. Where’s arrogance then?
If Gates, or, for the matter, Microsoft, were more powerful than Apple (or Jobs for the matter), why would Microsoft rush to open store just across the street from Apple’s? Why would Microsoft poorly imitate Apple’s?
Just incidentally… we said one of the basic points at the beginning of this post spoke about winning youth…
A sample about daily life use of today’s technologies. If you look to the logo in the laptop, or if you just check the name of the TV series (quite popular by the way), there is not much more to say, but our hope that there is no further joke in choosing precisely “Carly” as the name of the main character in an attempt to play some sarcasm on former HP CEO Fiorina, who recently got one of the worst ROIs in her personal performance against republican senator Boxer, we heard.

Nice sense of humour…

Not really sure that Jobs is the apple of their eye to Gates & Pals, but we would certainly recommend them to keep an eye on that Apple and begin to learn something. Good manners to start with, we’d advise Big Ape in particular.

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A matter of faith

 

We have just been aware of the first commercial delivered by Microsoft to promote its Windows Phone 7 smartphone.

Really: The new advertising campaign by MS, on behalf of its WP7 operating system for smartphones.

When we watched it, the first impression we got was that it could not be a better match for Microsoft’s image. They have taken a lot of money to produce a technically correct ad, and have compressed to many things to try to deliver a simple message.

Typical from Microsoft: Too much complication to express something simple, too many taglines to deliver a theoretical breakthrough.

The message was much simpler: In theory, WP7 will deliver a user experience that will avoid situations like the ones depicted in the commercial.

The communication: Complicated, difficult to understand, and really needs time and many replays to get the message through.

The tagline: As in every Microsoft product, 90% of it is redundant and/or useless, 5% could be useful or valid, and the remaining 5% is to pay for the campaigns that will try to justify the previous two. Take a look to any Apple commercial: Simple, concise, and to the point. See samples here, and here, and here.

Now, having said this, the next thing that pops in our minds is: If WP7 is going to be so different that it will fade away other already proven and well established alternatives, why and how is it going to make that shift in the market happen?

The communication miserably fails to achieve this. It is a matter of faith in them what this add is asking customers to make, just because it is Microsoft.

We have all seen situations like the ones describes in the add. And many of us have even starred them, we must admit. It is not, however, because of the phone itself. It’s not because of its operating system. Curiously enough, the add targets mainly Blackberries for some reason, and we’ll come back to this later. It is the contents what matters, it is about all the things we now can do or access to just by having a smartphone. And from a content perspective, and from a features point of view that Microsoft pathetically challenges the faith they are demanding from their fans, if there are any left. Too late, too featureless for a bride in a wedding, we said a few days ago.

Back to Blackberries… what is Microsoft’s fixation with these guys? No iPhones, no Symbians, no Androids. Just Blackberries. But all of them are really blocking the door to the WP7s. It could be that Steve Ballmer does not want to be like George Bernard Shaw inviting Winston Churchill to one of his grand openings once. Mr. Shaw sent two tickets to sir Winston with a note that said “I am presenting a new play, and I would be very glad to have your attendance. I am sending two tickets so you may come with a friend, should you have any.” To what sir Winton elegantly replied: “I appreciate the honor, but state matter make it impossible for me to attend,. I shall gladly attend a second performance, in case there is any.”

 

We could imagine Apple, Google or Nokia execs receiving notes from Steve Ballmer with sample units of WP7 and notes saying something like “We would appreciate your feedback and opinion about the new operating system WP7, as this is going to make people forget about their current phones. We send several units in case you would like to request a friend to help you using them, in case you have any.” To what Jobs, Elop and Eric Schmidt could easily reply: “Too busy counting revenue and profits from our smartphone divisions; impossible to care for WP7 right now, but we will gladly review version 2.0 should it ever exist.”

 

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