Flies against windows

 

Springtime is a lovely season… flowers, trees, weather…

Insects and bugs pop up in Spring too, don’t they? So it is not really strange to see flies behind windows (precisely!) glasses bumping once and again their heads not realizing there is a thick glass barrier which prevents them from getting out.

“Bump”… “bump” again… and so it goes until some monstrous human ends up smashing them precisely against the barrier they could not overcome.

And here we have our Perspiration Champion once more bumping and bumping… and not really able to get out of the windows …

Even after trying, in a desperate move, to engage with his former fellow Elop at Nokia, still he bumps and bumps once, twice… and still not realizing what is going on.

Probably it is a matter of time that the fly swat in the hands of the market’s common sense will be wielded mercilessly… Hopefully by that time, Apple, Google, and even Palm (sorrysorrysorry, HP) are strong enough by themselves to prevent WWF declaring flies a protected species…

 

 

Luke 6:39 in the Bible

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Arrogance? Responsibility, we think

 

Toppers generally generate two diametrically opposite feelings. People either love them, or hate them.

Our worries come when we think that usually there are far more haters than lovers, when it comes to toppers. Or not? Human nature, they say… and for the good and the bad, we are humans. Even toppers are.

We have read and heard lots of comments that are perfectly valid samples of this. About successful companies, about successful people, about successful products… and all the negative comments come usually from those who would like to be part of whatever success we are talking about, by the way.

One of the most clear examples is the success story of Apple’s.

Just google “Apple Arrogance”, and your screen will be filled up with several pages of links about that supposed arrogance from Apple’s.

Now… how much of that arrogance is pure desire of being part of Apple’s success?

Let’s put a recent and practical example.

We could select any of the millions of occurrences of Steve Jobs presenting anything to God-knows-what-audience. But those are not new, driven by marketing masters, and have many conditioning facts that do not make them natural.

This week, Steve Jobs presented a project to the City Hall of Cupertino about what they would like to do regarding their new HQ.

 

This time it was not really about a new product, a new marketing message. This time it was not about technology. This time it was about one of the inhabitants in the town looking for a new home because his current one had run out of space.

And this guy was not looking for the best manor. His focus was on how his new manor would actually generate progress for the community. It was a win-win project. Or not?

Talking arrogance, we could highlight some specifics from Jobs’ presentation:

1. Can anyone imagine any CEO of any company remotely comparable to Apple taking the time and the passion to present the project to any City Hall in the country? We mean, can anyone visualize Larry Ellison, Bill Gates, Steve Ballmer, Stephen Elop, Leó Apotheker or Michael Dell spending time that way? Would this guys not be delegating the task to someone of their staff at least?

2. Can anyone imagine any of those biggies really caring about making sure, to the last detail, that they made the best-in-class working site besides their own personal office? Would they not delegate that task to someone of their staff at least?

3. Would any of these biggies really get a spontaneous applause just for the fact of appearing in the room? (Well, to be fair, we must consider we are talking America, and Americans are really fond of applauding… they even do when a plane lands…).

4. Can anyone imagine any of these biggies really caring about the impact and the benefit for the community?

Where’s the arrogance? Whatever it is that they might call it arrogance, we would rather call it responsibility. The responsibility on behalf of the community that could naturally be expected from the biggest tax-payer in it. The same responsibility that you would expect from a man towards his family, from a teacher towards his pupils, from a doctor towards his patients.

Don’t lose ground: Steve Jobs was not presenting in front of millionaires looking for investment opportunities. Nor was he talking in front of powerful press communicators that can make or break a company’s reputation; nor was he talking in front of politicians or celebrities, nor in front of brilliant academics.

He was simply talking to third line local politician apprentices (will all due respect to the Cupertino City Hall, but we honestly do not believe any of them will appear in any book of History any time soon. He was talking to mere civil servants… mere administrators of the town resources. Mere temporary employees of the community they represent.

And… sadly enough, these politicians had the guts to request “favors” in return of their approval of Jobs’ project!!!! Favors like free WIFI infrastructure or free iPads whatsoever.

Where’s the dang arrogance here? Who are this low-ranked civil servants to attempt this bargaining? For God’s sake… had they not realized the enormous milestone Jobs’ project can mean to their town to try to save a few hundred bucks each?

Fortunately for Cupertino, it looks that Jobs is going away with his plans. Unfortunately for him, it could very well be that he is not going to be there by 2015 to cut the ribbon…

 

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A matter of faith

 

We have just been aware of the first commercial delivered by Microsoft to promote its Windows Phone 7 smartphone.

Really: The new advertising campaign by MS, on behalf of its WP7 operating system for smartphones.

When we watched it, the first impression we got was that it could not be a better match for Microsoft’s image. They have taken a lot of money to produce a technically correct ad, and have compressed to many things to try to deliver a simple message.

Typical from Microsoft: Too much complication to express something simple, too many taglines to deliver a theoretical breakthrough.

The message was much simpler: In theory, WP7 will deliver a user experience that will avoid situations like the ones depicted in the commercial.

The communication: Complicated, difficult to understand, and really needs time and many replays to get the message through.

The tagline: As in every Microsoft product, 90% of it is redundant and/or useless, 5% could be useful or valid, and the remaining 5% is to pay for the campaigns that will try to justify the previous two. Take a look to any Apple commercial: Simple, concise, and to the point. See samples here, and here, and here.

Now, having said this, the next thing that pops in our minds is: If WP7 is going to be so different that it will fade away other already proven and well established alternatives, why and how is it going to make that shift in the market happen?

The communication miserably fails to achieve this. It is a matter of faith in them what this add is asking customers to make, just because it is Microsoft.

We have all seen situations like the ones describes in the add. And many of us have even starred them, we must admit. It is not, however, because of the phone itself. It’s not because of its operating system. Curiously enough, the add targets mainly Blackberries for some reason, and we’ll come back to this later. It is the contents what matters, it is about all the things we now can do or access to just by having a smartphone. And from a content perspective, and from a features point of view that Microsoft pathetically challenges the faith they are demanding from their fans, if there are any left. Too late, too featureless for a bride in a wedding, we said a few days ago.

Back to Blackberries… what is Microsoft’s fixation with these guys? No iPhones, no Symbians, no Androids. Just Blackberries. But all of them are really blocking the door to the WP7s. It could be that Steve Ballmer does not want to be like George Bernard Shaw inviting Winston Churchill to one of his grand openings once. Mr. Shaw sent two tickets to sir Winston with a note that said “I am presenting a new play, and I would be very glad to have your attendance. I am sending two tickets so you may come with a friend, should you have any.” To what sir Winton elegantly replied: “I appreciate the honor, but state matter make it impossible for me to attend,. I shall gladly attend a second performance, in case there is any.”

 

We could imagine Apple, Google or Nokia execs receiving notes from Steve Ballmer with sample units of WP7 and notes saying something like “We would appreciate your feedback and opinion about the new operating system WP7, as this is going to make people forget about their current phones. We send several units in case you would like to request a friend to help you using them, in case you have any.” To what Jobs, Elop and Eric Schmidt could easily reply: “Too busy counting revenue and profits from our smartphone divisions; impossible to care for WP7 right now, but we will gladly review version 2.0 should it ever exist.”

 

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